Client

Apex Notary Pro

Date

February 10, 2023

Team

  • Gurbinder Singh - Designer
  • Vishal Bansal - Development
  • Kulwinder Singh - Marketer

Services

Branding Identity, Redesign Logo, Art Direction

Apex NotaryPro LLC is a licensed and bonded mobile notary service provider specializing in notarizations and loan signings. With a strong focus on reliability, professionalism, and convenience, the company brings trusted notary services directly to clients’ doorsteps. Their motto, “Ease and Expertise at your doorstep”, reflects their commitment to saving time and money while ensuring legal accuracy.

01

Research & Concept

  1. Idea
  2. Brand & Audience
  3. Target Audience
  4. Competitors
02

Design & Refinement

  1. Moodboarding
  2. Typeface & Symbols
  3. Digital Versions
  4. Experiment
03

Finalization & Delivery

  1. 3D Mockups
  2. Design Systems
  3. Brand Guidelines
  4. Export Files

The Challenge

The client wanted to expand their visibility and brand recognition in a highly competitive notary services market. While they already had a reputation for fast and efficient service, they needed a stronger digital presence to:

  • Reach clients searching for mobile notary services near them.
  • Highlight their professionalism and licensed credentials.
  • Showcase the convenience of doorstep notary and loan signing solutions.
Our Approach

We partnered with Apex NotaryPro LLC to craft a tailored digital strategy designed to increase their local reach and credibility. Our approach included:

  • Website Enhancement: Developed clear, user-friendly content that communicates professionalism and trust.
  • Search Optimization: Implemented SEO techniques to rank for local keywords like “mobile notary near me” and “loan signing services.”
  • Brand Messaging: Aligned the website tone with the company’s motto to emphasize convenience and expertise.
  • Content Creation: Designed case study and service pages to demonstrate credibility and highlight customer-focused benefits.
The Results

Within a short time, Apex NotaryPro LLC achieved:

  • Improved online visibility for notary and loan signing services.
  • A professional website that reflects trust, reliability, and convenience.
  • Increased customer inquiries from people looking for licensed mobile notaries nearby.
  • Stronger brand positioning as a premium and reliable notary service provider.
Color Palette & Typography
  • Black #000000
  • Golden Orange #e99a03
  • Bright Gray #ebebeb
  • Vibrant Orange #fcb040

Our color palette design process begins with research into the brand, audience, and industry to define tone and gather inspiration. We draft initial palettes, refine digital combinations, test usability, and collect client feedback. Final palettes are adjusted to align with brand personality and ensure visual harmony across all media.

In the changes & adjustments phase, we fine-tune the hues, contrasts, and accessibility to ensure harmony, visual appeal, and inclusivity across digital and print platforms. Finally, during the finalization & delivery stage, we organize the chosen palette into a structured guide, specifying HEX, RGB, CMYK, and Pantone codes, along with usage examples for consistent branding application.

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