Client

Eat @ Home

Date

February 10, 2023

Team

  • Gurbinder Singh - Designer
  • Vishal Bansal - Development
  • Kulwinder Singh - Marketer

Services

Branding Identity, Redesign Logo, Art Direction

About Us

Eat At Home invites you to embark on a gastronomic adventure that stimulates your senses and crosses boundaries. Enter a world of luxury and taste where four Bay Area locations flawlessly combine classic Indian culinary traditions with modern grandeur.

We have perfected the art of Indian fine dining at Eat At Home, creating a menu that highlights the best delicacies from all around the subcontinent. Our talented chefs use only the freshest local ingredients and exotic spices from India to create a symphony of flavors in every dish.

01

Research & Concept

  1. Idea
  2. Brand & Audience
  3. Target Audience
  4. Competitors
02

Design & Refinement

  1. Moodboarding
  2. Typeface & Symbols
  3. Digital Versions
  4. Experiment
03

Finalization & Delivery

  1. 3D Mockups
  2. Design Systems
  3. Brand Guidelines
  4. Export Files

The Challenge

Our logo creation journey starts with exploration & concept generation, where we delve into the brand, target demographic, and sector to brainstorm and sketch preliminary ideas. Following this is the design, enhancement, and review phase, where we develop digital iterations, play with compositions, and gather client insights for refinements.

Subsequently, we enter the modifications & refinements stage, implementing essential alterations and honing the design to achieve excellence. At last, in the completion & distribution phase, we export the logo in various formats and supply brand guidelines for uniform application.

Problems
  • Unclear Vision & Feedback
  • Scalability & Copyright Issues
  • Color & Font Limitations
Goals
  • Brand Recognition - Create a unique and memorable logo that represents the brand's identity.
  • Versatility & Scalability - Design a logo that works across various platforms, sizes, and mediums.
  • Timeless & Impactful Design - Ensure the logo remains relevant and visually appealing for years to come.
Color Palette & Typography
  • Black #767676
  • Start Dust #2e2e2e
  • Dawn Pink #a0ce55
  • Golden #fcb040

Our color palette design process begins with research into the brand, audience, and industry to define tone and gather inspiration. We draft initial palettes, refine digital combinations, test usability, and collect client feedback. Final palettes are adjusted to align with brand personality and ensure visual harmony across all media.

In the changes & adjustments phase, we fine-tune the hues, contrasts, and accessibility to ensure harmony, visual appeal, and inclusivity across digital and print platforms. Finally, during the finalization & delivery stage, we organize the chosen palette into a structured guide, specifying HEX, RGB, CMYK, and Pantone codes, along with usage examples for consistent branding application.

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