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About Us
The FlyAmritsar Initiative is a civil society, volunteer-powered advocacy campaign dedicated to improving air connectivity and promoting the long-term growth of Sri Guru Ram Dass Jee International Airport, Amritsar. Built on passion, commitment, and community engagement, the initiative envisions positioning the airport as a hub for both global connectivity and regional economic development.
The Challenge
Amritsar, being a city of cultural, religious, and economic importance, required stronger international connectivity. Despite its potential, limited flight routes and connectivity gaps posed challenges for travelers, businesses, and the local economy. The initiative recognized the need to advocate for better airline routes and to highlight the airport as a driver of regional prosperity.
Our
Approach
To support the FlyAmritsar Initiative, we worked on creating a digital presence and advocacy strategy that amplified their mission and message globally. This included:
- Website Development: Designing a user-friendly, informative website to showcase the initiative’s goals, news, and updates.
- Content Creation & Storytelling: Crafting compelling content to raise awareness about the importance of air connectivity for Amritsar.
- Social Media Advocacy: Launching campaigns to engage stakeholders, the diaspora, and the general public.
- Search Engine Optimization (SEO): Improving visibility so that the cause could reach a wider, international audience.
FlyAmritsar Initiative strengthens global connectivity.
- The initiative has been able to highlight connectivity issues on global platforms.
- It has played a role in drawing attention from policymakers and airlines towards the region’s travel and economic potential.
- The initiative continues to inspire volunteers and civil society members to join the movement for sustainable development through better connectivity.
Color Palette & Typography
- Black #000000
- Start Dust #a1a1a1
- Dawn Pink #f4c868
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Red Orange
#0f3a95
Our logo design process begins with research & concept development, where we understand the brand, target audience, and industry to brainstorm and sketch initial ideas. Next comes the design, refinement, and feedback stage, where we create digital versions, experiment with layouts, and gather client feedback for improvements.
After that, we move to the changes & adjustments phase, applying necessary modifications and fine-tuning the design to ensure perfection. Finally, in the finalization & delivery stage, we export the logo in multiple formats and provide brand guidelines for consistent usage.
