Client

Sakoon Restaurant

Date

February 10, 2023

Team

  • Gurbinder Singh - Designer
  • Vishal Bansal - Development
  • Kulwinder Singh - Marketer

Services

Branding Identity, Redesign Logo, Art Direction

Sakoon invites you on a culinary journey that transcends borders and awakens your senses. Step into a world of opulence and flavor, where timeless traditions of Indian cuisine blend seamlessly with contemporary elegance at four locations in the Bay Area.

At Sakoon, we have mastered the art of Indian fine dining, curating a menu that showcases the finest culinary treasures from across the subcontinent. Each dish is a symphony of flavors, meticulously prepared by our skilled chefs, using the freshest locally sourced produce and the exotic spices from India.

01

Research & Concept

  1. Idea
  2. Brand & Audience
  3. Target Audience
  4. Competitors
02

Design & Refinement

  1. Moodboarding
  2. Typeface & Symbols
  3. Digital Versions
  4. Experiment
03

Finalization & Delivery

  1. 3D Mockups
  2. Design Systems
  3. Brand Guidelines
  4. Export Files

The Challenge

Our logo design process begins with research & concept development, where we understand the brand, target audience, and industry to brainstorm and sketch initial ideas. Next comes the design, refinement, and feedback stage, where we create digital versions, experiment with layouts, and gather client feedback for improvements.

After that, we move to the changes & adjustments phase, applying necessary modifications and fine-tuning the design to ensure perfection. Finally, in the finalization & delivery stage, we export the logo in multiple formats and provide brand guidelines for consistent usage.

Problems
  • Unclear Vision & Feedback
  • Scalability & Copyright Issues
  • Color & Font Limitations
Goals
  • Brand Recognition - Create a unique and memorable logo that represents the brand's identity.
  • Versatility & Scalability - Design a logo that works across various platforms, sizes, and mediums.
  • Timeless & Impactful Design - Ensure the logo remains relevant and visually appealing for years to come.
Color Palette & Typography
  • Black #000000
  • Start Dust #a1a1a1
  • Dawn Pink #e00773
  • Golden #988041

Our logo design process begins with research & concept development, where we understand the brand, target audience, and industry to brainstorm and sketch initial ideas. Next comes the design, refinement, and feedback stage, where we create digital versions, experiment with layouts, and gather client feedback for improvements.

After that, we move to the changes & adjustments phase, applying necessary modifications and fine-tuning the design to ensure perfection. Finally, in the finalization & delivery stage, we export the logo in multiple formats and provide brand guidelines for consistent usage.

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